This beginners course will take you through the main things you need to know, step by step. You will learn how social media can help your business, how to set up your Facebook Page and Instagram profile, and how to start sharing content that will interest potential customers.

In this LIVE online course delivered over Zoom you will learn:

• How social media can help you build awareness, attract website visitors and generate enquiries and sales.
• How to set up a Facebook Page and an Instagram profile for your business.
• How algorithms work and why they influence how many people see your content.
• What you should post to get attention, build trust and promote what you offer.
• How to send out a post on Facebook and Instagram.
• How to send out a Reel on Facebook and Instagram.

What we will cover

1. How social media can help your business

• How Facebook and Instagram can help potential customers discover your business.
• How you can showcase your products or services and build trust.
• How to use social media to encourage people to visit your website, enquire or purchase.
• Why you should be clear about what you want to achieve before you start posting.

2. How to set up a Facebook Page and Instagram profile

• The difference between a personal Facebook profile and a business Page.
• How to create a Facebook Page for your business.
• How to set up an Instagram business profile.
• What to include in your profile, including your description, images, contact details and website link.
• How to connect your Facebook Page and Instagram account.

3. How algorithms work and why they are so important

• What an algorithm is, explained in plain English.
• Why your followers will not automatically see everything you post.
• How Facebook and Instagram decide which content to show people.
• Why getting people to watch, share, save or comment on your content matters.
• What this means for the type of content you should create.

4. What you should post on social media to be effective

• Why you need a mix of content rather than just posting products and offers.
• How to showcase what you sell in a way that potential customers will find interesting.
• How to come up with post ideas that are relevant to your business.
• How to encourage people to take the next step, such as visiting your website or contacting you.

5. How to send out a post on Facebook and Instagram

• How to create a post and add photos.
• How to write the text that accompanies your post.
• How to preview and publish your post.
• The main differences between posting on Facebook and Instagram.
• Common mistakes to avoid when publishing.

6. How to send out a Reel on Facebook and Instagram

• What a Reel is and how it differs from a regular post.
• Examples of simple Reels you could share to promote your business.
• How to upload a video and add accompanying text.
• How to choose a cover image.
• How to publish your Reel on Facebook and Instagram.

What will you be able to do after this course?

By the end of the course, you will be able to:

• Explain how Facebook and Instagram could help market your business.
• Set up a Facebook Page and Instagram business profile.
• Understand why some content reaches more people than other content.
• Identify suitable post ideas for your business.
• Publish a post and a Reel on Facebook and Instagram.

Who is this course suitable for?

• Business owners who want to start using social media to market their business.
• Staff who have been asked to manage their business’s Facebook or Instagram account.
• Anyone who has set up accounts but needs help understanding the basics and publishing content.

No previous experience of using social media for business is required. This is an introductory course for people who need to learn the basics.

Course methodology

The course combines practical examples and step-by-step demonstrations so you can see how to carry out the main tasks.

The course is delivered over Zoom so you can attend from your home or office using a PC, Mac, smartphone or tablet. You will need to be able to hear sound through speakers or headphones, but you do not need a webcam. The larger the screen you use, the easier it will be to follow the demonstrations.

The course is delivered by Evan Mangan, The Marketing Crowd.