What attendees will learn

• How customers find local businesses online (Maps, “near me”, town/county searches)
• The 3 drivers of local visibility: Relevance, Distance, Prominence
• The most common issues that stop businesses being found (wrong pin, wrong category, inconsistent details)

Best-practice Google Business Profile (core focus)

• Claim/access, verification and user roles
• Correct pin drop, address, phone, opening hours + holiday hours
• Choosing the right categories, services/products and business attributes
• Photos that build trust and improve conversions (minimum set + refresh routine)
• Reviews best practice: how to ask, what to avoid, how to respond
• Understanding basic insights (calls, direction requests, website clicks)

Consistency across the web 

• Consistency matters (Name / Address / Phone)
• Priority places to be listed (quality over quantity)
• How to spot and fix duplicates / outdated listings

Website essentials that support local SEO 

• Must-have contact/location info and clear calls-to-action
• Simple page titles and wording aligned to what people search
• Mobile-first basics for local customers

Ongoing management 

• 15–30 minute monthly checklist to keep everything accurate and active
• Seasonal updates (hours, services, offers)
• Basic tracking to measure impact

Structure

• Best-practice training with guided steps + live Q&A troubleshooting clinic
• Attendees can implement during or immediately after the session

Take-home resources

• Local SEO essentials checklist
• Google Business Profile best-practice setup checklist
• Review request and review response templates
• A monthly maintenance checklist