Who this workshop is for:

Established retail business owners and managers who feel increasing pressure from online shopping and changing customer behaviour, and who want practical clarity on how to future-proof their business.

Event Outline:

Module: What’s Really Changing in Retail (and Why It Matters to Your Shop)

How online shopping has changed customer expectations (even when they shop locally).

Why price is no longer the only reason people buy online.

What large platforms are good at, and where they struggle.

Where local shops still have a real advantage.

Practical Tools Used in the Session

Platform Pressure Map

Local Advantage Canvas

Minimum Viable Data Checklist

Two Moves / 30 Days Action Plan

Facilitator: Aisling Hurley

Aisling brings over a decade of creative leadership and digital innovation expertise. As co-founder of Teamwoodcraft and a strategist for global brands (British Airways, Menarini, Laurence Llewellyn Bowen), Aisling bridges the gap between entrepreneurship, creativity, and academia. With lecturing roles at Trinity, UCD, and Maynooth, and as an award-nominated changemaker, she specialises in helping businesses translate innovation into practical commercial action. She infuses her sessions with energy, insight, and a passion for collaborative transformation.