The world of digital marketing is constantly evolving and a question a lot of people ask is – “what should I be focusing on?”. 

This course will cover 10 digital marketing topics that your business should prioritise covering AI, SEO, social media and video marketing and will delivered by Evan Mangan of The Marketing Crowd

Course Content

• Understand how generative AI tools such as Chat GPT and Google Gemini can help you achieve your digital marketing goals.
• Ensure you have a website – don’t just depend on having a social media presence.
• Focus on increasing your website conversion rate by implementing proven tactics.
• SEO – Focus on getting your website appearing high up in Google search results.
• Optimise your Google Business Profile to get found high up in search – Google now chooses 6 profiles for page 1 local results.
• AI search will become far more important in 2025.  Do you understand how to get your business found in perplexity.ai and GPT search?
• Build your email marketing list in 2025. With lower organic reach in social media it’s becoming more important than ever.
• Focus on making better marketing videos. CapCut is an amazing editor you can use.
• Understand how social media algorithms work and what you need to post to attract and engage followers.
• Focus on getting more Google reviews in 2025 and why these are becoming more important.

What do you need?

A laptop/pc/Mac/tablet to take part in the course.

You will need to be able to hear sound either through speakers or headphones but you do not need a webcam. 

Please note that the larger the screen you use the better the experience will be.

This programme is not for digital marketing trainers/consultants or website designers