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Costing & Pricing your product or service

Venue:
By Zoom
 
Date:
12/11/2026
 
Note:
Thursday
 
Time:
10am-1pm
 
Category:
Workshop
 

A three hour workshop to equip you with a practical, easy to use toolkit for costing their product or service.

€10
 
 

The price a business charges for their product or service is one of the most important business decisions to be made. Setting a price too high or too low may limit business growth.  This is a practical programme on how to correctly cost and price a job.  The course demonstrates how to stay competitive in the marketplace yet ensure an adequate return for the owners and business in general.

You will come away with a clear understanding of the techniques and methods for creating a clear price policy, with an awareness of the numerous factors that can positively/negatively impact your profitability through careful price creation.

Workshop Content 

  • Cost management
  • Different types of costs, (direct, indirect, fixed, variable)
  • Calculation of annual overheads
  • Cutting costs and dealing with your accountant Updated
  • Absorb overheads to individual jobs/products
  • Calculating your product/service cost
  • Estimating breakeven & assessing viability
  • Estimate your breakeven in sales for one year/one month/one week
  • Time management and costs
  • Costing procedures – cost cards and time cards provided
  • Costing techniques – batch, process, contract, job, service
  • Cost plus pricing - calculating the job/product price
  • Mark – up versus Margin – exercises updated
  • Pricing for profit
  • Factors to consider when pricing a job/product, e.g. customer, competition, product/service
  • Pricing and the market including pricing tactics
  • Pricing policy
  • Monitoring price performance
  • Write your pricing policy – do it right everytime!
  • Action plan/checklist

Following the workshop you will be well equipped to:-

  • Calculate product or service cost
  • Price product or service
  • Establish costing procedures and breakeven point
  • Explain the nature and behaviour of different costs
  • List and estimate overheads in running your own business
  • Absorb overheads into product or service cost 
  • Assess current costing and pricing procedures and prepare to make amendments where appropriate
  • Explore different methods of pricing
  • Decide on appropriate pricing tactics for your business
  • Write your pricing policy