The programme will cover the following

• Marketing health check - assessment of your brand, business & sector
• The communications mix - general understanding of where digital & video slot into the mix
• Identify, fortify and use your Unique Selling Points
• Creating a strong, clear message in video marketing your business
• What's your video for? An Elevator Pitch - if so what is your elevator pitch?
• How to create a video, step-by-step practical session from storyboarding, scripting, voiceovers and actors, backdrops, props, graphics and much more
• How to market your video across multiple mediums effectively
• Measuring your campaigns

This course is suitable for both Apple and Android platforms.

Please note, the practical element of this course will require your own Smartphone and/or iPad/tablet