Content

This programme is designed as three Standalone days SEO for Novices, SEO Intermediate and SEO Advanced, Briefly the days follow each other and enables participants to attend according to their needs and abilities

Day 1

This day is basic and provides information on which to build and covers:-

Explanation of key words and key phrases, and how to pick them for your

business

How does a Search Engine like Google work?

Domain Name and Hosting

How to input your search terms into your website, and where is most

effective

Load time and browser/device compatibility

Explanation of meta tags, and how to correctly use them

Understanding the term "Valid Code", how to check it, and why it is

important

Alternates for visuals, and the huge impact this can have on SEO

How to use social media to improve your SEO

Understanding the benefits of in-links and out-links, and what to be careful of

Why to blog, and how to do it correctly, for SEO, and driving customers to

your business

Free-listing sites.

Localisation and getting found in Local Search with Google business listings

Day 2

The intermediate day is for those who have attended the novice day or have an

understanding of the terms and what SEO is about the day will cover:-

Metatags and Title

HTML

Heading 1 tags

Google Penguin and Panda

Blogging for SEO

Measuring and tracking success using Google Analytics

Usability and User Experience

Google Webmasters

The future of SEO

Day 3 A website should be like a path, to lead customers to what you want them to do