This 3 hours workshop will help you understand the different types of ads and bidding options, the key tools and features in Google Ads and how to set up and run effective Google ad campaigns for a high ROI.

Course Content

• Setting up a search campaign in Google Ads – a walkthrough of setting up a campaign and AdGroups
• Using the Google Keyword Planner, Google auto-complete & Uber suggest for choosing campaign keywords
• Keyword Quality score – what it is and why it is important
• Writing an effective ad and using Ad extensions effectively to increase position and click-through rate
• Creating an effective landing page – the core components of a landing page
• Linking Google Analytics data and Customising Google Ads reports.
• Conversions: how to set up conversion tracking
• Q&A

Practical & Interactive Elements:

• Keyword research
• Writing effective ads and ad extensions

Prerequisites:

• Ideally, participants should have their Google ads account set up for the day (this will require payment details added – Google dictate this at set up).
• Assistance can be provided by phone and/or email if needed.
• All participants must have access to a laptop/pc (not a tablet) during the training so they can participate in the practical elements.
• Participants must be comfortable moving between their browser and Zoom programme.