This 3 hour workshop will help strengthening brand recognition and enhance customer engagement.

Workshop Content

• Examine core design principles including layout structure, typography selection, visual hierarchy and colour alignment, with a practical
  emphasis on how these elements influence credibility, clarity and purchasing decisions.
• The session explores how strong visual consistency contributes to overall business positioning and brand perception.
• It explores the power of colour techniques that can influence pricing and value perception. Image sourcing standards and commercial usage considerations are addressed to ensure participants understand copyright compliance, licensing requirementsand the appropriate use of stock imagery.
• Guidance is provided on selecting visuals that align with brand values while maintaining professional standards suitable for website and social media presentation.
• Step-by-step guidance is provided on Canva and Pixlr.com, demonstrating how accessible tools can be used to create high-quality visual assets without requiring advanced graphic
  design experience.
• Participants will be shown how to develop branded templates to ensure efficiency and consistency in ongoing content creation.
• Practical instruction covers design creation, resizing for multiple formats, background removal, layering elements and selecting appropriate export formats for various digital platforms.
• Participants will conclude with the confidence and practical ability to produce consistent, commercially credible visual assets aligned with their brand identity.
• Participants will learn how to be their own Photoshop & Graphic Design expert.
• Leave with a clearer understanding of how structured graphic design supports marketing effectiveness, strengthens online presence and contributes to sustainable business growth.