One in three Irish people listen to a podcast every month, popular because they can be listened to while walking the dog or driving the car!

You can use this medium to help grow your business. With most social media channels currently focused on short form content, podcasts are a great way to highlight your expertise, engage customers with longer form content and build a community around your business.

A podcast or video ‘vlog' version gives you the chance to more deeply engage with existing customers and turn them into enthusiastic brand advocates, but it also gives you the opportunity to reach new potential customers who may not know about your company, but are interested in the specific topic of your podcast.

You can actually start creating your own podcast or Vlog series for free and it’s easier than you think, using specific apps and techniques.

Learn how to record, edit, and upload, along with all the tools you need to get started. Over 20 pages of reference notes supplied, similar to a manual on the subject.

Course Content

• What’s a podcast/Vlog and why are they so popular right now
• • What are the most popular formats and genres
• • Understanding audio and video 101 - how to record and edit
• • What hardware and software do you need to get started
• How to find and tell stories relevant to your business
• How do you shape an interview
• Where to purchase cost effective optional equipment
• How to create artwork
• How to upload and release your podcast or Vlog
• Lots of ‘how to- step by step’ demonstrations included
• Current ai tools for podcasting and how to use them