Workshop Content

Intro to Search Engines

• Targeting different media & technology
• Search Engines – How they work – in brief, different engines
• What is Search Engine Optimisation?
• Why Optimise pages? Search Engine stats
• Most important search engines
• Web page elements – Meta tags, code, images, multimedia, content, navigation
• Building a site that allows for search engines optimisation implementation

Page Architecture

The structure of every page on the web is basically technically the same carrying the same key areas for SEO, anyone interested in understanding the web at any level needs to understand how to read this, we teach this not through code but visually so everyone one can understand and apply the knowledge. If you are writing content for a search strategy and don’t understand this you are writing generic rather than targeted content for search.

Planning and Preparation

• Checking your own website SEO
• Finding appropriate Keywords and search phrases
• Using keyword databases
• Navigation design and creating key landing pages
• Checking, Creating & Writing content
• Domain name registration - the importance of registering a good domain name
• Identify the benefits of creating video content for your website
• Measuring the competition
• What stage should I be implementing the strategy
• Design v optimisation
• What is micro data

Implementation

• Optimising your site -Text, Images, Navigation, Meta data and code
• On page targets
• Titles and meta tags
• Optimising body text and alt tags
• Dos and don’ts
• Unethical marketing
• Images
• Video

Promotion

• Submitting to search engines
• Link Building, back links and internal linking
• Page Ranking
• Paid v Organic listings
• Social networks for marketing and boosting SEO

Online tools / Tracking

• Overview of Google Analytics
• Overview of Google Search Console
• Google Places overview
• Keyword databases

Staying up to date

How to run an SEO audit online