Course Content:-

• How the channels differ – TikTok, Facebook, Instagram, Pinterest, LinkedIn and Twitter and the demographics of each channel’s users.
• New trends in the social media space.
• How to streamline processes to deliver the best results.
• Using free and low-cost tools to analyse their accounts and develop an evolved social media strategy.
• How social media aligns with a business plan and creating and measuring their goals.
• The importance of establishing an identity and narrative/message.
• Why storytelling is so important and how to tell their stories in an emotive and impactful way.
• Writing engaging and emotive captions. Short vs. long captions which work best.
• Personalising the brand and using live streaming to create content that is engaging and memorable. Toolkit and equipment considerations
• Understanding why one rule doesn’t fit all and why knowing your customers’ needs and wants will help you to create impactful social media content.
• Case studies – relevant examples of businesses creating stand-out social media content
• Includes Content plan template & KPI template

Prerequisites

• Participants MUST have a laptop/pc & smartphone at this course to be able to participate in the practical elements.
• Participants in this course MUST be actively using social media for their business.