TikTok for Business

Overview: TikTok is no longer just a platform for entertainment—it's one of the fastest-growing social media channels for businesses looking to increase brand awareness, engage new audiences and showcase their products and services through short-form video.

This practical workshop is designed for beginners and will show participants how TikTok works, what content performs well and how to create engaging videos using nothing more than a smartphone. No previous TikTok experience is required. 

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Understand how TikTok works for business 
• Set up and optimise a TikTok Business account 
• Create engaging short-form video content 
• Use trends, hashtags and sounds effectively 
• Develop a practical TikTok content plan 

Topics Covered:

• Understanding the TikTok algorithm 
• Setting up a TikTok Business account 
• Creating videos using your smartphone 
• Content ideas for small businesses 
• Using trends, hashtags and music effectively 
• Filming, editing and publishing videos 
• Growing your audience organically 
• Measuring success and planning your content strategy