Failte Ireland has launched a new online learning course, Introduction to Tourism.

This practical and informative FREE learning course is designed to support businesses that are:

• Starting a new tourism business (e.g. activity providers such as bike hire, walking/hiking tours or attractions such as museums, galleries, distilleries), or

• Expanding into tourism from an existing business (e.g. a whiskey manufacturer starting distillery tours, or a cheese producer adding a visitor experience offering on their farm).

The course provides a comprehensive overview of Ireland’s tourism landscape, insights into tourist motivations and behaviours, and guidance on identifying and communicating a unique selling proposition (USP) as a tourism business. This course would be an ideal follow-on module for participants of the LEO SYOB if their business has a tourism angle.

It is available through learniFI -  Fáilte Ireland’s online learning hub - which offers free access to learning modules, resources, and toolkits for tourism businesses of all sizes and stages. 

Learn more here: Failte Ireland Tourism Business Starter Guide.pdf (size 775.8 KB)