AI for Digital Marketing – 2-part course

Digital marketing is going through a huge period of change driven by AI tools.

In this 2-part course you will understand how to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way. We will then work through examples to show you how to use it to develop lots of ideas for your social media posts, blogs, email campaigns, website content and how to generate high-quality initial drafts of content that you can then easily tailor with your own expertise.

You will also learn how to use other AI tools that are very similar to Chat GPT including Gemini, Copilot AI and Claude. Each of these tools is slightly different and often give you for free what you need to pay for in the Pro version of Chat GPT.

We will demystify the whole area of AI tools that you can use for creative purposes. These major tools include DALL∙E, MidJourney, Canva, Runway, Descript, 11 labs, Synthesia plus others.

Who is this beginner level course suitable for?

• Any business owner / marketing manager who would like to understand how to use Generative AI tools to improve their Digital Marketing.
• This programme is not for digital marketing trainers/consultants or website designers

What we will cover:

• Part 1

1. Understanding the terminology around AI
2. How to get the best results from Chat GPT using prompts
3. Step-by-step demo on how to use Chat GPT for different aspects of your digital marketing e.g. Blog posts / Video marketing / Social media posts / Marketing emails / Website content / Competitor monitoring
4. How to access Chat GPT on mobile
5. Demo of Chat GPT 4 (Pro) and apps you can use
6. Demos of Gemini, Copilot AI & Claude AI and how they compares to Chat GPT

• Part 2

1. AI Image Generation tools
2. AI Image Editing Tools
3. AI Video Generation tools
4. AI Voice generation tools
5. AI tools to generate Avatars

• DATES: Tuesdays 17th & 24th February 2026 from 9.30am-12.30pm

Course Methodology:
This is a 6-hour LIVE online course delivered over two sessions which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd