How to Break Into International Markets

Suitable for:

Business owners or managers looking to explore and develop an export strategy for their business.

Why should you attend?

• Do you want to research or develop markets outside of Ireland?
• Do you want to know the first steps to take to export?
• Are you looking to develop a strategy for exporting or internationalising your business?

Course Overview:

The aim of this programme is to develop an export strategy for your business. Participants will gain valuable insight into the steps required for expanding your business covering topics like:

• Preparing for Export
• International Marketing & Sales Strategies
• Managing Distribution & Logistics
• Funding and Financing for Export
• Currency & Exchange Management
• Accounting for Inflation, Customs & the EU market.

What you will gain:

• Identify avenues for funding
• Create an export plan
• Develop an international marketing strategy and sales plan
• Identify trade events for your industry
• Understand financial requirements for export
• A greater insight into regulations and requirements for exporting
• Complete an export risk analysis for your business
• Bonus: Guest speakers will attend modules to share their expert knowledge and experience
• Bonus: This is a great networking opportunity to meet likeminded business owners/managers with ambitions to grow their business outside of Ireland

Overview of the Programme:

4 half-day workshops at Clare Education Centre, Kilrush Road, Ennis from 10am-1pm.

Dates include 4th October, 25th October, 15th November, 6th December 2023.

(Order of modules delivery may vary)

Workshop 1     Building an Export Business Strategy

Workshop 2     Funding an Export strategy

Workshop 3     Generating sales and creating awareness overseas

Workshop 4     Export marketing

Followed by 2 x 1-2-1 mentoring sessions.