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Sales and Marketing Essentials for Small Business

Venue:
Online Webinar
 
Date:
01/03/2021
 
Note:
Monday 1st, 8th, 15th, 22nd 29th March and 5th April
 
Time:
10am - 12pm
 
Category:
Enterprise Week
 

Businesses who would like to make more sales. This 6 week programme covers the essential areas of marketing and gives the participant in insight into how marketing works. Clare participants only

This event is no longer available
 

Sales and Marketing Essentials for Small Business

Marketing has always been a vital element of any successful business, however with the times in which we live today marketing has become a major priority for businesses.

 

It is important that we keep our messaging clear and relevant for the customers we work with. Our choices for promotion are growing and it is important that we choose our promotional techniques wisely for our business.

 

This 6 week programme covers the essential areas of marketing and gives the participant in insight into how marketing works and the “Dominio” effect it has on your business. Learning the latest in promotional techniques is no longer enough to achieve marketing success. A broader understanding of marketing and the dynamics between marketing online and offline and the sales process in your business is required.

 

Suitable For:

Businesses who would like to make more sales.

For those interested in creating an integrated promotional campaign using a combined approach from web based and traditional marketing techniques.

For individuals who are starting a business of growing; Existing business who would like to review their sales and marketing strategies.

For businesses who would like to achieve greater efficiencies in their marketing and promotional efforts.

Why should they attend?:

Would you like to know which of your promotion and marketing activities are bringing in sales and cash for your business?

Wondering how to implement an efficient and effective integrated online and offline marketing campaign?

Getting enquiries but not converting sales ?

Finding it difficult to make the time for your sale and marketing strategy?

If so then why not sign up to LEO Clare Sales and Marketing Essentials programme. This programme will give you the essential skills and tools to ensure you achieve efficiencies with the time and money you spend on marketing.

Course Objectives:

  1. An understanding of the fundamentals of marketing and how it applies to their business.
  2. Creating a clear customers message
  3. Identified your companies unique selling advantages
  4. Reviewed and refined your market segments
  5. Competitive analysis and industry trends
  6. Understand the fundamentals of the marketing mix and how marketing strategy starts the “Dominio” effect
  7. Understand the various digital marketing and online techniques and tools to manage them
  8. Understanding of SEO and the basics to get started
  9. Understand and recognise the integration of marketing and sales process
  10. Be aware of the various marketing sales management systems available
  11. Indentified and understand Key Performance indicators in your marketing and sales plans
  12. Have developed relevant skills to negotiate with media suppliers
  13. Understand how to review and analyse the effectiveness of your marketing activities and take appropriate actions

Format of workshop

Dates: Monday 1st, 8th, 15th, 22nd 29th March and 5th April

Online delivery

2 hours workshops.

Begins with reviews of actions and module objectives

Training begins

Concludes with businesses drafting actions for the coming week

 

Requirements:

Online platform / zoom

 

Training & Events