Search Engine Optimisation (SEO) for Beginners 

(How to get found high up in Google search results)

This beginners training course will explain in detail where your site is currently lacking in terms of search engine performance and what needs to be done on your website and outside your website in order for you to start appearing on page one of Google’s search results.

It will also explain how to track what is happening on your website – what areas are working well and which areas are performing badly.

This course will be delivered by Evan Mangan of The Marketing Crowd

Who is this course suitable for?

• This beginner’s course is suitable for people who do not know about SEO (how to get found high-up in Google).
• Website owners who want to drive more traffic to their site.
• Anyone considering getting a new website and wants to understand what should be on their new website.
• This programme is not for digital marketing trainers/consultants or website designers.

What will be covered:

Intro: How search engines work and why sites appear on page 1 of Google

Step 1:  Keyword research

• How to find the search terms that you want to get found for
• Ranking reports – How to check where you currently appear in search results and how can you run a weekly report to check your rankings

Step 2:  Onsite optimization – to be seen as relevant

• Checklist - What to do to improve relevancy e.g.
• Ensuring there is a page for every topic you want to be found for
• Updating meta titles and descriptions
• Adding headlines and content
• Tagging your images
• Adding videos, text links and image links

Step 3:  Onsite technical optimization – To provide a good experience

• About Google’s Page Experience

Step 4: Offsite Optimisation

• How to approaching getting backlinks including pitfalls to avoid

Course Methodology

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.