AI for Digital Marketing – 2-part course

Digital marketing is going through a huge period of change driven by AI tools.

In this 2-part bootcamp you will understand how to get the most out of Chat GPT & Gemini by asking it the correct questions (prompts) in the correct way. We will then work through examples to show you how to use it to develop lots of ideas for your social media posts, blogs, email campaigns, website content and how to generate high-quality initial drafts of content that you can then easily tailor with your own expertise.

 We will also demystify the whole area of AI tools that you can use for to create images and videos for your marketing. These major tools include Midjourney, OpenArt.ai, Gemini Nano Banana, MetaAi, Canva

Who is this beginner level course suitable for?

Any business owner / marketing manager who would like to understand how to use Generative AI tools to improve their Digital Marketing.

This programme is not for digital marketing trainers/consultants or website designers

Part 1

• Understanding the terminology around AI
• What are Large Learning Models (LLMS) and what is Generative AI?
• How to get the best results from Chat GPT using prompts
• Effective prompts such as Act As, Summarise, Teach me, Write like me
• Step-by-step demo on how to use Chat GPT for different aspects of your digital marketing
• How to protect your privacy
• How to tailor Chat GPT to your business
• How to use Chat GPT art 5 different levels and how to use it at level 5 where it is an expert in your business providing tailored advice.
• Demo of Google Gemini and how it compares to Chat GPT
• Two thirds of the course shows you how to use the free version of Chat GPT but we will also explore how most of the paid features in Chat GPT are available for free in Gemini
• You can create images by describing them and then use these in your digital marketing
• You can attach images of your products and Gemini will generate draft website text
• You can attach files and ask Gemini to analyse or summarise them
• You can attach a marketing video and ask Gemini to analyse it and suggest ways to improve it

Part 2

• AI Image Generation tools
• Gemini
• MidJourney
• OpenArt.ai
• MetaAi
• Canva
• AI Image Editing Tools
• Demo of Google Gemini’s Nano Banana which is amazing at manipulating your images for marketing
• AI Video Generation tools -
• How to create high quality marketing videos by
• Creating an image of your product using Gemini or OpenArt
• Turning the images into videos
• Editing the videos together using Edits app

Course Methodology:

This is a 6-hour LIVE online course delivered over two sessions which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of