How to use TikTok to market your business (beginners)

Are you wondering whether TikTok could be a useful tool for marketing your business?  Now that it has over 1 billion users worldwide is it a platform that you should be looking at?  In this beginners’ course you will learn what type of marketing tool TikTok is, how it compares to Facebook and Instagram, how other businesses are currently using it and how you could go about creating videos for TikTok.

Who is this course suitable for?

This beginners TikTok marketing course is suitable for people who have not yet used TikTok for marketing or have recently started and want to understand how it can be used as a marketing tool.

• Start-ups
• SME
• Those involved in digital marketing and want to improve their digital marketing skills

This programme is not for digital marketing trainers/consultants, website designers or those in the video industry

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover:

Step 1: Understand How TikTok Works

• An overview of the main areas in the app - The For You feed, Following Feed,  Friends feed, Create, Inbox, Profile
• How does a typical person use TikTok?
• How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?

Step 2: Getting started as a business

• How to sign-up for a TikTok Account
• How to edit and brand your profile correctly
• The difference between personal and business accounts and should you switch?
• How to turn on “Analytics” and why you should do this straight away
• How the Algorithm works in the For You Page
• How to search and get found

Step 3: Understand what type of videos are created on TikTok

• What type of videos do People tend to make
• What type of videos do Businesses tend to make

Step 4: How to make and post videos

•  How to make a video with video clips, music and text
•  How to make a video with someone speaking to camera

Step 5: How to get more views for your videos

•  Tactics for getting into the For You Page and getting discovered.

Step 6: How to weigh up whether TikTok is a suitable marketing tool for you