Search Engine Optimisation (SEO) for Beginners 

This beginners training course will explain in detail where your site is currently lacking in terms of search engine performance and what needs to be done on your website and outside your website in order for you to start appearing on page one of Google’s search results.

 It will also introduce Google AI mode and what extra actions you would need to take to appear in AI mode results.

Who is this course suitable for?

• This beginner’s course is suitable for people who do not know about SEO (how to get found high-up in Google).
• Website owners who want to drive more traffic to their site.
• Anyone considering getting a new website and wants to understand what should be on their new website.
• This programme is not for digital marketing trainers/consultants or website designers.
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What we will cover

• How to get found high up for local searches using you Google Business profile
• Why you need to have a Google business profile
• How to optimise your profile to get found high up in Google searches
• How to get found high up in organic results

Step 1:  Keyword research

• How to find the search terms that you want to get found for
• How to decide what pages need to be on your website
• How to use Chat GPT and Google Gemini to do most of this for you

Step 2:  Onsite optimization – to be seen as relevant

• Checklist - What to do to improve relevancy e.g.
• Ensuring there is a page for every topic you want to be found for
• Updating meta titles and descriptions
• Adding headlines and content
• Tagging your images
• How to use Chat GPT and Google Gemini to do most of this for you

Step 3: Offsite Optimisation

• How to approach getting backlinks including pitfalls to avoid 
• How to use Chat GPT and Google Gemini to help you with this  
• An intro to Google’s new AI mode
• What is AI mode
• How does it differ to the normal search results

Note: This course is constantly being updated, and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.