Life of O’Reilly – Ecommerce Success for Ballybofey Sportswear Entrepreneurs

O'Reillys bobble Hats

Life of O’Reilly – Ecommerce Success for Ballybofey Sportswear Entrepreneurs

From humble entrepreneurial beginnings - selling bobble hats out of the car-boot, to shipping out international orders; O’Reilly’s are keeping their eye on the ball, the thriving Donegal based start-up is set to soar, with ecommerce now playing a pivotal role in their business journey.

Brothers Martin (CEO of O’Reillys) qualified teacher and former All-Ireland winning Donegal footballer of seven years, and Stephen (Director of O’Reillys) a physical education teacher and a former Irish International Boxer with twelve national titles under his belt, have demonstrated dedication, commitment and an unwavering work-ethic in all areas of their lives, and bring this unique conviction to their dream - O’Reilly Sports. O’Reillys is currently the chosen bespoke clothing supplier for over 100 (and counting!) sports clubs, businesses and organisations throughout Ireland.

The Donegal Local Enterprise Office Trading Online Voucher scheme helped the start-up to develop their ecommerce website, complete with built in custom kit-builder, expanding their customer base from local to national and beyond.

“Prior to the launch of our website, we were relying on local business – now, we’re getting orders from the UK, US, not to mention Berlin, France and Oslo. We doubled our sales in a short space of time – just by having a website.” 

- (CEO, Martin O’Reilly – on his Trading Online Voucher experience.) [See video below for full testimonial]

CEO, Martin O Reilly’s core, customer-centric values set the Donegal business owner (Ireland’s Best Young Entrepreneur Donegal Winner 2019, and regional finalist) apart from the competition. Martin, Stephen and their small but growing internal team go above and beyond to meet, and exceed customer expectations. Whether it’s responding to a weekend Whatsapp message from a customer, or triple checking an order before delivery; O’Reillys pride themselves on supplying the highest quality custom clothing, with in-house embroidery, at a competitive price, with the most in depth range of designs and fabrics - accompanied by their guaranteed exceptional customer service experience and personal service, a classic Donegal, warm-natured approach to business. 

While word of mouth, social media and local connections are a central and wholeheartedly appreciated part of the business and helped in its early stage growth, the launch of their website accelerated the process, and became transformative for O’Reillys; creating global opportunities - a game-changer for the start-up company.

Want to grow your business online?

It easier than you think with help from your Local Enterprise Office. Trading Online Vouchers of up to €2,500 are available to assist your business develop or enhance their online trading capability.

Who is eligible?

Small businesses, trading for a minimum of six months, with a turn-over of less than €2million, 10 or less employees, and with limited to no online presence are eligible to apply for an Online Trading Voucher.

Contact Grace Korbel on Email: or Tel: 074 916 0735 for more info on the Trading Online Voucher Scheme.