Strategic Marketing – with David Parrish

This workshop is designed to help creative and digital businesses use strategic marketing to help them to grow. Participants will hear how to:

• • Appreciate the important differences between strategic marketing and operational marketing, so that participants can use each of these appropriately in their own business.
• • Learn strategies for targeting the best market segments based on their company’s competitive advantage.
• • Appreciate the benefits of using Authentic Marketing in relation to their own businesses.
• • Learn how to understand more deeply customers’ perspectives, requirements and expectations

The workshop will be delivered by David Parrish. David was managing director of an international book distribution and marketing company before becoming a business adviser to the creative and digital industries.

David is the author of the book - ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs.’