Sales & Marketing Fundamentals - Wednesday 19th April 2023

Sales & Marketing Fundamentals

Overview: 

This workshop will give individuals the skills, knowledge and tools to promote their business in the most cost-effective manner. Participants will gain valuable insights into practical marketing and promotional tools to grow a sustainable business by exploring case studies of benchmark companies with marketing excellence. 

On completion of this workshop participants will have the following: 

•  Understanding the basics of traditional marketing for a small business  
•  An understanding of the correct marketing mix for their business  
•  Market Size and trends - how can my Product / Service meet the needs and wants of my target audience. 
•  Using Online Marketing to connect with your customers.   
•  Understanding of Social Media channels including, Facebook, Twitter, LinkedIn, YouTube, Instagram etc. in a small business context  
•  Understand the channels that exist online to market their business cost effectively  
•  Be able to create a Value Proposition  
•  Be able to profile target customers  
•  Identify external influences in the market place and how they can affect a business  
•  Understand how to promote your business on a small budget – What are the best platforms to use  
•  Be aware of the importance of branding and packaging  
•  Understand practical marketing tools for small business  
•  How to collect testimonials and references  
•  Understand the components of a Marketing Plan and marketing on-line  
•  Knowledge around the benefits and drawbacks of using social media to promote your business.  
•  SEO (Search Engine Optimisation) & have an understanding of how this works.  
•  Work through practical campaign management  
•  Have a full understanding of best practice tips, techniques and golden rules  

Delivery Method

This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom