The purpose of this workshop is to support SMEs to proactively pivot toward more online channels, to reach new customers using a broad range of digital tools to increase search engine optimisation, and to use web analytics for improved decision-making.
This event is no longer available
Within a highly interactive and collaborative workshop, you will be equipped to:
- Understand in detail the value of optimising your website for customer experience
- Make Google’s search algorithm work for you
- Understand the targeting capability of both search marketing and social media marketing technologies
Topics will include:
- Website: how to make your website support your sales goals
- Social Media: content creation and advertising to reach your target audiences
- Google analytics: how to sign up and understand what the feedback means for your business
- Keywords: what they are and how to build a strategy around the right ones
- How to implement the top tips to transform your Google ranking
Delivery Method
This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.
Click here in order to find out how to use Zoom
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