In this webinar you’ll get an introduction to digital marketing, the main digital marketing channels, and how to use them to build a digital marketing strategy. You’ll learn the fundamentals of how to develop, implement and track a digital marketing strategy.
Learn how to create a search-friendly website that is intuitive, drives user action, and supports your business goals. Whether you’re launching a new website or sprucing up an old one, this webinar can help you by diving into the key characteristics and strategies that make a website great.
Learn how Google Ads work, and why they are important for your online presence. Discover campaign types offered in Google Ads, including features to help you reach the right audience and potential customers to meet your marketing goals.
In this webinar, you will gain a better understanding of how search engines work and what Search Engine Optimisation (SEO) is. We’ll also take you through the pillars of SEO and share tips on how you can improve your rankings on popular search engines to attract the right visitors to your website.
Use insights based marketing to help your business grow. Analytics can help you better understand your customers and support your digital marketing strategy. Learn about the value of insight-based marketing and discover how interpreting data in the right way can help your business grow. This course ...