Commercializing Innovative Products & Services

Venue:
Absolute Hotel
 
Date:
25/11/2014
 
Time:
10am-2pm
 
Category:
Business Training
 

To provide participants with the tools required to take an innovative idea through various investigative stages of research to commercialization.

This event is no longer available
 

COURSE OUTLINE

The Course Material is delivered in five modules and covers all of the aspects of a new business idea that must be covered during a business feasibility study.

Module One: Writing a business feasibility study

  • New Product or Service Development Project Management
  • Stage Gate Process                                  
  • Gantt Charts

Module Two: New Product or Service Development

  • Developing the Product or service
  • Manufacturing or provision of service in-house or Outsource manufacturing or provision of service?
  •  Premises                                                
  •  Developing the template for a service and service providers
  • Staff training for service provision          
  • Developing the Product or Service
  • Assistance of Product or Service Development Experts/Consultants
  •  Production procedures and quality systems
  •  Sourcing raw materials                            
  • Costs of raw materials
  •  Sourcing of packaging                            
  • Costs of packaging

Module Three: Consumer and Market Research

  • Research Objectives
  • Secondary Market Research
  • Sources of information                
  • Areas that must be analysed
  •  Potential size of the market        
  • Growth of Market
  •   Market Drivers                          
  • Consumer Trends
  •  Promotional methods                
  • SWOT Analysis
  •  Competition, domestically and internationally
  • sMarket segmentation, targeting and positioning
  • Primary Market Research
  • Focus Groups                
  •  Questionnaires                      
  • Interviews                          
  • Surveys                            
  • Product Placements            
  •  Tasting Panels
  • Exhibitions                      
  • Competitions                        
  • Test marketing
  • Route to Market

Module Four: Creating, Naming and Growing the Brand

  • Exploring branding and it’s purpose            
  • Defining what the product brand is
  •  Developing a brand

Module Five: Intellectual Property and Domain Name Protection

  •  Definition of Intellectual Property                                              
  • Patents and searching for available Patents
  • Trademarks and searching for available                                  
  • Trademarks
  • The importance of Trademarking the brand name and guidance on how to carry this out
  •  Designs and registration                                                          
  • Copyright
  •  Commercialising Intellectual Property (IP)                              
  • Licensing IP
  •  Royalties                                                                                    
  •  Non-Disclosure Agreements
  •  Domain name protection