Day 1: Digital Marketing Strategy

• Digital Marketing and how it has evolved in the past and predictions for the future.
• Digital Marketing Strategy: Key steps on how to develop a strategy based on the SOSTAC© model
• Creating customer personas and why they are important
• Defining their USPs and how to narrate it on your digital marketing channels
• Determining budgets and resources needed
• Customer journey – walk you through the journey customers take before and after purchasing using the new
Flywheel model (Attract, Engage & Delight) and how to build a robust strategy that attracts
customers/potential customers at each of the stages.
• Warm, cold and hot leads and understanding of how to target customers at different stages.
• Q&A throughou