AIM

To ensure that participants identify and understand their customers and their market.  To take participants through a practical and highly participative one-day Applied Market Research training process.

OBJECTIVES

By the end of this workshop you will: • Leave with skills that will help you identify who will buy your product/service, who your competitors are and what suppliers you may use. • Know how to draw up a Market Research Plan for their business. • Know how to undertake secondary research of published reports on their field of interest. • Understand how to undertake original research with target market samples. • Understand how to read and interpret Market Research findings.

COURSE CONTENT

Introduction to Marketing • Marketing today: Changes in economy and small budgets • Introduction to the principles of Market Research. • What is Market research? • How to undertake Market Research • Who are your Customers? • Who are your Competitors? • What industry/Market are you in? • Planning & Conducting the research • How to analyse the findings and use in your business • Overview of ethics and research  

Date:   Thursday 5th June

Time:   10am to 4pm

Venue:  Maldron Hotel, Roxboro, Limerick Cost:    €20

Trainer:  Gillian Horan, The Pudding Brand Agency

Bookings:  Jane O’Mahony on 061-419388 or email jomahony@paulpartnership.ie

Bookings made on this website will not be registered

*Content may vary-please check www.paulpartnership.ie for details