Overview

Artificial Intelligence (AI) is transforming how businesses manage everyday tasks — from content creation and campaign planning to strategy development and optimisation. This practical, hands-on workshop will introduce you to ChatGPT and other leading AI tools, showing you how they can save time, spark creativity, and support you in implementing a smarter, more effective digital marketing strategy.

Course Outcomes

At the end of the course, you will:

• Understand what AI is, how it works, and how it continues to evolve.
• Know how to use AI tools like ChatGPT, Gemini and Copilot to support content planning and development, while being aware of their strengths and limitations.
• Be able to create a digital marketing plan and produce content with the support of AI tools.

Course Content

• What is AI? – Understanding its role today and what it means for the future of your business.
• EU AI Act – why it is important to your business.
• AI & Sustainability – how to be more sustainable with your use of AI tools.
• AI in Digital Marketing – Using ChatGPT to support strategy development and execution.
• Content Planning & Creation – How to use AI to generate ideas, write content, and streamline your workflow.
• AI & SEO – Practical ways AI can help with keyword research, optimisation, and content improvements.
• AI Prompting Techniques – Access and practice with a range of tailored ChatGPT prompts created by Be Dynamic, plus a take-home eBook for continued use.
• Social Media Applications – Using AI effectively for LinkedIn and other platforms.
• Hands-On Experience – Practical exercises with ChatGPT (participants should set up a free account in advance at chatgpt.com)
• Best Practices & Considerations – Key points to keep in mind when using AI for business.
• Exploring AI Tools Beyond ChatGPT – An introduction to image, video, and other creative AI platforms.
• Interactive Q&A – Ask questions and explore ideas throughout the workshop.

Prerequisite

All participants should have their free ChatGPT.com account created for the day and have access to it on their pc/laptop browser.