Duration:

This Bootcamp is held over 4 half days (1 day per week). There is also a free 1:1 session with the trainer following the completion of the course.

Dates:

Monday Feb 29th, March 7th, 14th, 21st 

Time:

1.30pm - 5.00pm
 
 
 
Followup one to one clinic:  Monday April 4th (9AM - 5PM) 
 
 

Course format

This is a hands on workshop in a computer room. You will be doing lots of hands on exercises.

Level:

This bootcamp is at intermediate level. It is suitable for anyone who already understands how Facebook works, already has a Facebook business page and has good PC skills. Participants do not have to already have a Twitter account, Linkedin Account or Pinterest / Instagram

What you will learn:

You will learn;

• How to use the main social media networks from established platforms like Facebook and Twitter to rapidly growing platforms likes Pinterest and Instagram
• How to create images and videos that will stand out in social media
• How to build a presence on each and how to use it for increasing awarenesss and sales.
• How each social media platform fits into your digital marketing plan and which platform is the best fit for your business.

Week 1  - How to use Facebook for advertising (Intermediate level)

• What kind of marketing channel is Facebook in 2016?
• How to use Facebook for advertising – basic and intermediate
• Understanding how to structure your campaigns for maximum results.
• How to create images for your adverts that will get you attention in the newsfeeds. How to crop images, add your logo to images, add text, borders, & effects. How to create collages and how to use a range of free design tools.
• Best practices for images that attract attention.
• How to target your campaigns by location, demographics, interests
• Advanced targeting tenchiques such as how to remarket to your website visitors and  your email lists,

Week 2:  Video Marketing

Video Marketing

• Why video is a proven digital marketing tool
• Types of marketing videos for your social media marketing  –options to consider
• Video equipment  – low-cost cameras, mikes

Workshop: How to edit videos

• You will learn how to edit video clips into a marketing video

Getting Started on YouTube

• How to upload your video and how to  tag it to get found

Week 3:  Twitter & Instagram

• How Twitter works – the basics we need to understand.
• What is Twitter and why is it so popular?
• How to set up your Twitter page – the major pitfalls to avoid.
• How to tweet, retweet, reply and create lists,
• Starting out – what not to do .. & what to do.
• How to grow your followers.
• How to use Twitter to drive traffic and increase sales

Instagram

• What is Instagram?
• How to use Instagram
• What kind of a marketing tool is Instagram

Week 4 - LinkedIn & Pinterest

Linkedin

• Review the key areas of LinkedIn.
• What LinkedIn Is .. and what it isn’t.
• A marketing framework for LinkedIn.
• Optimising your personal and company brand – how to set up your profile correctly.
• How to increase awareness of your brand and website traffic.
• How to generate leads
  • Real world networking principles
  • LinkedIn groups
  • Direct ads

Pinterest

• Setting up a new account
• Understanding boards and pins
• Following other users
• Creating and editing boards
• Following proper pinning etiquette
• Aggregating inspiration or ideas
• Browsing and purchasing gifts
• How to use Pinterest as a marketing tool
• How to increase your followers
• What type of content should you share