LinkedIn is a social media channel for business professionals. With over 1 billion users, this ever-growing platform allows individuals and businesses to showcase their offerings to a community of like-minded business-oriented people. This course is designed for businesses to understand what LinkedIn is, why it should be a core part of their digital strategy and how to use it in their marketing and sales processes. It will allow participants to experience a practical, hands-on setup of a company, profile optimisation, and advertising tools.

Who Is This For?
• The B2B industry – LinkedIn is a potent tool for cost-effective B2B marketing and selling across service and product-based businesses.
• The B2C industry – B2C can use LinkedIn to showcase who, what and where the company is to new audiences and target markets.
• For entrepreneurs – LinkedIn is a community of 930 million professionals and individuals that can be reached personally and at scale.
• For talent recruitment – Retain and attract top talent using LinkedIn’s native tools.

Module Outline
• What is LinkedIn, and who uses it?
• How to use LinkedIn and optimise your profile to unlock growth tools.
• Profile levels.
• SSI – Social Selling Index.
• Marketing and digital strategy – who your personas are, your content strategy, and why they are essential on LinkedIn.
• Paid account options and their associated tools.
• Creating a company page – requirements, setup & optimisation.
• Using groups on LinkedIn.
• Using LinkedIn ads.

Learning Outcomes
• Get a hands-on understanding of LinkedIn.
• Understand the importance of a digital strategy and customer profiles in the digital marketing and sales process.
• Get a practical understanding of how to use LinkedIn’s company tools.