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Map Location

071 914 4779

Sligo

#MakingItHappen

Plan & Optimise a Website for your Business

Venue:
Strandhill Enterprise & Technology Ctr., Airport Rd., Strandhill, Co. Sligo
 
Date:
05/03/2015
 
Note:
One 3-hour Session per week for 4 weeks - 05/03, 12/03, 19/03, 26/03
 
Time:
09.30-12.30
 
Category:
Business Training
 

Are you planning on developing a website for your business or are in the process of reviewing your existing one? Does all the technical jargon from web designers overwhelm you at times and do you struggle to know where to start? Would you like to ensure that your website is optimised both from a design and technical point of view? Then join us for this series of workshops with follow up 1-2-1 mentoring and get focused about your online presence.

This event is no longer available
 

Plan & Optimise your Business Website

This Prog. is suitable for both those businesses planning a website for the 1st time, or those seeking to review and upgrade their exising web presence. The core objective of this Prog. is to equip small business owners with both the knowledge & awareness which will allow them to effectively develop a thorough specification for their website, review and evolve their existing web content (where there is an existing website), understand what a web designer can and should provide them with, but also what they must bring to the table in order to maximise the impact of their online brand. Post Group Workshops, a 1-1 session wtih the Trainer is also included.

Topics which will be addressed include:

  • Introduction to Web Design ( Types of Websites, Websites v Mobile apps, what is a Content Management System (examples) & future trends
  • The elements of a Website (Domain Names, Hosting, Website Code Overview & Purpose, importance of Domain name email addresses)
  • Developing a Website specification (Doing your Research, Theme v Custom Design, elements of a Specification, Budgets, Maintenance/Support)
  • Optimising your Website - Technical (Keyword Search, Page Headings/sub-Headings, Page Titles, Image ALT Text, Links, Meta Tags, Sitemap)
  • Optimising your Website - Design (Call-to-Action, Collecing e-mail addresses, Video's, Blogging, Social Media Integration, Mobile sites/Responsive Design)
  • Building Traffic (Improved Internet Presence via Content, Backlinks, Social Media, Message Boards/Forms), Improved Website (3-click rule), Advertising
  • Web Statistics (Google Analytics, Stats Counter,, CMS-based statistics modules)

 

 

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