SO2117 Market your Business on a Shoestring

Market your Business on a Shoestring

This 0.5 day workshop is full of quick-fire solutions for your marketing activity. With the current Covid-19 situation as backdrop, learn about low- and no-cost marketing options available to you to grow your business, without the need for a big budget.

Covid-19 has brought sharply into focus the need to work smarter going forward. This short workshop will help you to undertake increased and more focussed marketing activity at little or no financial cost.

The workshop will equip you with the skills to re-examine your marketing activities, employing low-cost and no-cost marketing that will reach your identified target markets.

Topics covered during the Workshop include:

• Thinking about Marketing – creating time in your week for marketing activity
• Re-examining what your customer actually wants
• Reviewing the marketing resources your business has
• Generating testimonials
• Developing a low-cost online presence – building an initial low-cost website, or simply using Facebook as a website.
• No-cost ways to get you noticed online
• Choosing the right social media platforms for your business and increasing engagement
• Using PR effectively - writing Press Releases and building relationships with journalists/influencers

By the end of this Workshop, you will be able to:

• Develop an online presence at low cost
• Choose which free social media platforms would best benefit their business
• Submit PR pieces to generate free media coverage
• Appreciate the value of networking and testimonials for business
• Source low-cost services online

Instructions to participants:

• Training will take place online via Zoom.
• The trainer will be in touch with participants by email, prior to the workshop, with a link to access the session.
• Participants do not need to download software, but will need to enter an email address when prompted.
• Laptops should have a microphone (required) and a camera (preferable, not required) and participants should have a pen and paper.
• A strong WiFi connection is essential.

Please Note:

• Bookings are limited to businesses with a registered business address in Co. Sligo