SO2310b Creating Images & Video for Social Media

SO2310b Creating Images & Video for Social Media

This 0.5 day Workshop aims to give you the skills, tools and knowledge to be able to create memorable social media posts that improve
your reach, engagement & conversions.

Workshop Content will include:

• A brand audit and deciding on your brand personality, colour scheme and fonts using free tools like Colorzilla Colour Picker, ColorHexa & December.com, Hex Hub
• An audit of your current social media & website images/videos. What works and what doesn’t?
• Humanising their brand/business: why it is extremely important and how to achieve this with your images and video content
• Canva: Designing flat lay images, slideshows and videos and how to repurpose content effectively on each channel
• Using apps like CapCut, MoShow and Unfold to create impactful social media content for stories, feed posts and reels
• Creating reels on Instagram and Facebook using templates on the social media platform and Canva
• Examples of impactful posts from similar-sized businesses

Practical Workshop elements will include:

• Hands-on using Colorzilla, Color Hexa and December.com Hex Hub
• Hands-on using Canva to create a flat lay image, slideshow/video

Learning Outcomes

• By the end of the training, you will:
• Have analysed your social media & website image and video content to find your strengths and weaknesses
• Have identified your brand assets: colours, fonts and brand personality; which will help you to be more consistent and become recognizable to your customers/potential customers
• Know how to design great visual social media content using Canva and other free and low-cost apps like CapCut, Unfold and MoShow