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The 3 Gettings of Selling Online

Venue:
Online via Teams
 
Date:
20/09/2022
 
Note:
20.09.22
 
Time:
12.00
 
Category:
Workshop
 

Have you recently received a Trading Online Voucher? Or have an e-commerce website and would like more visitors and sales. Then this two hour webinar is for you!

This event is no longer available
 

The 3 Gettings of Selling Online

What do we mean by the ‘3 Gettings of Selling Online?

Simple – making your e-commerce website to work harder for your business in terms of…

  • Getting found in Google search for the things you want to get found for.
  • Getting the click from Google search results when you do get found.
  • Getting the sale!

While the focus is on increasing organic (free!) traffic and conversion, we’ll also look at good practice Google Ads campaigns.

Who’s it for?

  • Anyone you has recently had a website built under the Trading Online Voucher (TOV) scheme.
  • Anyone who may have had an e-commerce website for some time.
  • Anyone who has an e-commerce website and would like more visitors and sales

What will you learn?

  • How to do keyword research, what it is and why it’s important.
  • How to use keyword research to optimise category, subcategory and product page content and why it’s important.
  • How to use keyword research to optimise category, subcategory and product page meta-tags (title-tags, description-tags, H1 tags and image alt text)
  • What they are and why they’re important.
  • How to create ‘value content’ that attracts and converts more visitors– what it is and why it’s important.
  • How to use and understand Google Analytics and why it’s important – a crash course.
  • How to ensure you’re giving your site’s visitors experiences that convert into sales
  • How to avoid the single biggest mistake of Google Ad campaigns and what it is.

The webinar is been ran by Damian Donnelly of i-Adman.