Have you recently received a Trading Online Voucher? Or have an e-commerce website and would like more visitors and sales. Then this two hour webinar is for you!
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The 3 Gettings of Selling Online
What do we mean by the ‘3 Gettings of Selling Online?
Simple – making your e-commerce website to work harder for your business in terms of…
- Getting found in Google search for the things you want to get found for.
- Getting the click from Google search results when you do get found.
- Getting the sale!
While the focus is on increasing organic (free!) traffic and conversion, we’ll also look at good practice Google Ads campaigns.
Who’s it for?
- Anyone you has recently had a website built under the Trading Online Voucher (TOV) scheme.
- Anyone who may have had an e-commerce website for some time.
- Anyone who has an e-commerce website and would like more visitors and sales
What will you learn?
- How to do keyword research, what it is and why it’s important.
- How to use keyword research to optimise category, subcategory and product page content and why it’s important.
- How to use keyword research to optimise category, subcategory and product page meta-tags (title-tags, description-tags, H1 tags and image alt text)
- What they are and why they’re important.
- How to create ‘value content’ that attracts and converts more visitors– what it is and why it’s important.
- How to use and understand Google Analytics and why it’s important – a crash course.
- How to ensure you’re giving your site’s visitors experiences that convert into sales
- How to avoid the single biggest mistake of Google Ad campaigns and what it is.
The webinar is been ran by Damian Donnelly of i-Adman.
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