Smovey is a dynamic fitness product that is like no other. It provides a dynamic upper body workout that gets you fit while helping to burn more calories and stabilize your back and spine. Each Smovey ring weighs 1 lb and includes four metal balls that run freely inside the hollow plastic tubes.

Businesswoman Irene Treacy arrived back to the shores of Ireland some 15 months ago with her – Irene was instructing classes with Smovey in Lanzarote and she came home to Ireland in July 2015, for a three month stay to introduce Smovey to specialist and groups in Ireland however, it was received so well in Ireland that Irene had no option but to stay and set up business in Ireland from where she now works with both the Irish and international market with clients in 19 different countries.

Irene says, "Smovey is going really well, surpassing all expectations." She also recently won the ‘high commended' award for newly emerging business for Smovey from Network Ireland, her business is just 15 months old!

So, what is Smovey?

According to Irene, ‘Smovey Rings' is a general health and wellness tool that combines exercise and vibration, which have particular beneficial applications for Parkinson's Disease. Indeed, these hand-held rings were invented by Joann Salzwimmer, an Austrian Tennis player and a person with Parkinson's, who actually initially designed them specifically to help himself. So it's not hard to understand why these are proving beneficial now with many other people who also have neurological conditions.

Smovey Rings can help with a range of health issues including, burning fat, Smovey activates 97% of the body's muscles, mobilises the digestive system, strengthens the heart and the cardiovascular system, relaxes the muscles– loosens tensions in the neck, shoulders, and back, Bones are strengthened to prevent osteoporosis, reduces the symptoms of illnesses such as Parkinson's, Multiple Sclerosis(MS), Alzheimer's, arthritis, polymyalgia, rigidity, digestive health issues and poor circulation.

Irene Treacy is Irelands' first Smovey coach and is also a qualified leader with Arthritis Ireland. Irene has proven results from her work with Smovey users and has grown the business exponentially over the last year. She has traveled to London to participate in various courses in order to ensure she is specially qualified to work with those suffering from Parkinson's and Arthritis and she works closely with these national organizations, physiotherapists, and health practitioners. The Irish Wheelchair association use Smovey and find that the massage elements of Smovey are particularly beneficial.

Irene now has 15 different individuals working on her team, all specializing in different areas of health and wellness including Chartered Physiotherapists, Fitness Instructors who focus on maintaining health and fitness along with school counselors who focus on using Smovey as a tool to tackle stress and anxiety.

Irene contacted the Waterford Local Enterprise Office in late 2016. Irene says the assistance provided to her business growth has been invaluable. "I was first put in touch with a finance mentor, this would have been my weakest business area and I found that this assistance has helped me to put real structure to the business. I also was assigned a mentor for Customer Relationship Management and has a complete CRM system installed, this transformed the business, I have such direct control and hold of information on all of my clients. So that now if I have something new I have direct access to all of my clients and I can share this information."

" I would very much encourage any business owner or start-up to get in touch with the LEO, they really help to put some great structures and foundations in place which really position you in order to grow and develop the business."

Irene is continually focused on growing her Smovey business and has big plans for the future. She recently traveled to the UK to partake in a Parkinson's Regeneration training course with a specialist in the area of Parkinson's who had traveled from the New York to conduct the training programme. The training specialist Karl Sterling was so impressed with the Smovey product that he is now collaborating with Irene to host worldwide training courses. The first of these courses will take place on November 9th in Dublin also in collaboration with Dr. Ryan Foley from Evolve Fitness and Physiotherapy.

Irene is also continuing to grow her network of qualified Smovey Trainers throughout the country. So, for this reason, she has also organized a training course with specialists who are traveling from the homeland of Smovey (Austria) to Ireland on November 11th and 12th in Waterford. The training programme is aimed at Health and Fitness Instructors, Holistic Therapists and Physio and Physical Therapists.

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