Digital Accessibility for Websites and Social Media

Digital accessibility ensures that websites, online services and digital content can be used by everyone, including people with disabilities, such as visual, cognitive, or motor impairments. Accessible digital content improves user experience, increases reach and supports inclusive communication.

Accessibility is also becoming a legal requirement across the European Union. The European Accessibility Act introduces new obligations for certain digital products and services, including e-commerce platforms, online services and digital communications. Businesses increasingly need to ensure their websites and online content follow accessibility best practices to remain compliant, inclusive and competitive.

Course Content

• Digital Accessibility and EU Legislation
• What digital accessibility means and why it matters
• The business benefits of accessibility (SEO, user experience, reach)
• Overview of EU accessibility legislation - European Accessibility Act
• Relationship between legislation and WCAG accessibility standards
• Common accessibility barriers on websites and social media

Learning Outcomes

At the end of the course, each participant will

• Understand the importance of digital accessibility for websites and online marketing
• Understand the key requirements of the European Accessibility Act and how it affects digital services
• Identify common accessibility issues on websites and social media platforms
• Apply simple accessibility improvements to their website content
• Create accessible social media posts, images and video content
• Use practical tools to check and improve digital accessibility

Please Note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for this online programme will be emailed in advance.
• Participants are required to have access to a laptop for this interactive workshop. 

Delivery Method

This workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner:

Sandra is the director of Be:Dynamic and holds the NUI Certificate in Training and Continuing Education and has over 17 years’ experience in delivering successful online marketing services, mentoring, consultancy and training.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development and online advertising, email marketing, social media, SEO and mobile.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.