Social Media MashUp

Now in its 7th year, the Social Media MashUp is one of Local Enterprise Week’s most popular annual events, bringing together small businesses that want to stay ahead of what’s changing in the digital and social media space.

This year’s event will focus on emerging social media and digital trends for 2026, what’s new, what’s coming next, and what small businesses should be paying attention to now. With platforms, algorithms and consumer behaviour evolving rapidly, this session is designed to help you cut through the hype and understand what will genuinely matter for your business in the year ahead.

Topics will include:

• Key social media trends shaping 2026

• How AI is influencing content creation, discovery and engagement

• What changes in algorithms and platforms mean for small businesses

• New ways customers are finding and interacting with brands online

• Where to focus your time and effort, and what to ignore

This is a practical, insight-led session aimed at helping businesses make informed decisions about their digital presence, rather than chasing every new trend.

Whether you’re a small business, entrepreneur, or marketing professional, this session will empower you with the knowledge and tools to stay relevant, competitive, and digitally resilient in 2025 and beyond.

MC: Teresanne O’Reilly

Teresanne is the founder and managing director of The Forest, a web design and brand strategy company that works with small and medium sized businesses to build beautiful websites and develop content marketing strategies to build brands that sell.

With over a decade of experience in commercial radio and digital media, effective and strategic communications are her forte. 

Speaker: Muriel Foley

We are thrilled to welcome back our keynote speaker, Muriel Foley, for this year’s Social Media Mash-Up! With her finger firmly on the pulse of the ever-changing digital landscape, Muriel is the perfect speaker to guide us through the latest trends and strategies shaping social media today. Muriel returns to share fresh insights and practical tips to help businesses stay ahead.

Muriel Foley is the Founder and Managing Director of MGFD, A Digital Marketing Consultancy specialising in Digital strategy, Social E-Commerce, Digital Training & Campaign Planning. Muriel currently works with clients based in Ireland, the UK, the UAE, the US and Germany and has worked with adidas, Coca Cola, Diageo, Home Depot, ALDO, Jägermeister, Air Transat and General Motors. 

Thomas Keighery of Antiques Ireland will be joining our panel discussion. Antiques Ireland is a family run antique store & auction house who specialise in unique antique and vintage pieces. Antiques Ireland were the overall winner of the 2025 Waterford Digital Awards. 

Paul Dower, Waterford In Your Pocket, has been an integral part of the 'Mashup's' success since its inception and he will be with us throughout the morning driving content and chatting to attendees.

More to be announced soon