This course will provide you with an overview of all the main elements of digital marketing and how you can prioritise them. By the end of the session you will have a Digital Marketing Plan for your business.
This programme is not for digital marketing trainers/consultants or website designers.
This event is no longer available
Course: A digital marketing plan for your business
Most businesses focus on just one or two digital marketing elements e.g. Facebook ads or Instagram marketing. But, as we head into an uncertain economy, what businesses really need is the big picture. They need a digital marketing plan where they understand how all the elements fit together and which ones they should focus on.
This course will provide you with an overview of all the main elements of digital marketing and how you can prioritise them. By the end of the session you will have a Digital Marketing Plan for your business.
Who is this course suitable for?
- Business owners who want to improve their digital marketing.
- Start-ups who want to learn how to approach digital marketing.
- This programme is not for digital marketing trainers/consultants or website designers
What do you need?
A laptop/pc/Mac/tablet to take part in the course.
How does it work?
Click on this link to watch a video which explains how the online course works
https://themarketingcrowd.ie/video-overview-of-the-zoom-course/
This course will be delivered by Evan Mangan of The Marketing Crowd
Course Methodology:
This is a 3-hour LIVE online course delivered over Zoom which you can attend from your home or office using a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.
What we will cover
An overview of a digital marketing plan for your business and how it all fits together including:
- Why you need a website and the fundamentals that you need to get right on your website
- Tactics that will engage and cover your website visitors
- How to drive traffic to your website through search – what are the main ways to get found high up in Google. Which should you focus on most?
- How to drive traffic to your website through Social Media – How doe the main social networks compare and which should you focus on. What are your main goals in Social Media marketing?
- Ways to market to your customers in order to generate repeat purchase
- Ways to analyse your digital marketing
Date/ Time: Wednesday 8th February - 9.30am to 12.30pm
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