How to advertise on Facebook and Instagram (Two-part course)

Delivered over two sessions, the first half of this comprehensive course will provide you with a good understanding of how to advertise on Facebook and Instagram using the Ads Tool, how to target ads with the Ads Tool and how to use more advanced options such as retargeting your website visitors and lookalike audiences. 

The second half of the course will look at how to take your campaigns to the next level tracking how many sales and enquiries you get on your website, not just clicks on your ads. We will also look at how to structure your campaign into mini campaigns (adsets) so you can easily identify which are working best and we will look at campaign insights in more detail.

It is important to attend both sessions. 

Who is this course suitable for?

• This is suitable for you if you already understand how to use Facebook and you are using a Facebook business page for marketing.
• You do not need to have an Instagram account for your business.
• This is not suitable for people who are unsure how Facebook works e.g., Beginners.
• This programme is not for digital marketing trainers/consultants or website designers.

An overview of Ads on Facebook & Instagram 

Part 1 

1. Overview of where your ads can appear
2. Why you should use the ads tool rather the Boost post button
3. How to get to the ads tool (And why you might find it tricky to find)
4. Which campaign objective should you choose?
5. Intermediate level ways to target your ads
   • Around your town, county, country or multiple countries
   • By demographics and behaviours
   • By interests – what people have shown an interest in on Facebook
   • To your Facebook page followers
6. Advanced ways to target your ads based on
   • Who has engaged with you on Instagram and Facebook
   • Who has visited your website
   • Lookalike audiences

 Part 2

1. How to turn a post into an ad using the Ads tool.
   • How to get to the ads tool since the recent redesign on Facebook
   • What objective should you choose
   • Overview of budget, targeting and placement
   • How do you then monitor your campaign to see how each adset is preforming
   • How to check which audience (adset) is performing the best
   • How to setup conversion tracking in order to track the sales and enquiries generated by your ads.
2. How to design eye-catching images for your ads in Canva
3. Things you need to get right on your website when driving people from ads to your site

What do you need?

A laptop/pc/Mac/tablet to take part in the course.  You will need to be able to hear sound either through speakers or headphones but you do not need a webcam.  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd

Dates: 19th & 26th April 2024

Time: 1.30pm - 4.30pm

Places Available: Up to 20 places per course.

Cost: €15.00

THIS PROGRAMME IS STRICTLY FOR BUSINESSES WHO ARE CURRENTLY OPERATING IN CO WESTMEATH

Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.