How to market your business locally around your town or county using digital marketing

Would you like to increase sales to people who are looking for products or services within your county?

In this course you will learn a range of digital marketing tactics that will help you to market your business to people: -

1. Who live in your location and would be interested in the product or service you offer e.g. a local taxi, solicitor, accountant, yoga classes, vet, pharmacy.
2. Who live anywhere but are looking for a product or service in your locality e.g., restaurant, hotel, estate agent. 

In this course we will cover a range of digital marketing tactics to help you achieve this.

This programme is not for digital marketing trainers/consultants or website designers. *Priority will be given to Westmeath-based businesses*

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

What we will cover

• A checklist of things you need to do to get your website found on page 1 of Google organic results for searches that include your town or county e.g., Florists in Westmeath
• A checklist of things you need to do to get your Google Business Profile found in Google’s 3 local map results
• How to get found for Google image search results to do with your product and location,
• How to use paid Facebook & Instagram ads to target people who live within a few miles of your town or within your county AND would be interested in your product.
• Organic social media tactics to get you discovered.

How does it work?

Click on this link to watch a video which explains how the online course works - https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

This course will be delivered by Evan Mangan of The Marketing Crowd

What do you need?

A laptop/pc/Mac/tablet to take part in the course