How to use Chat GPT & Google Gemini for Digital Marketing (Beginners)

Digital marketing is going through a huge period of change driven by AI tools. One of the most popular of these tools is Chat GPT – the generative AI bot that can transform how you do your digital marketing.

In this course you will understand how to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way. We will then work through examples to show you how to use it to develop lots of ideas for your social media posts, blogs, email campaigns, website content and how to generate high-quality initial drafts of content that you can then easily tailor with your own expertise.

Google has an equivalent of Chat GPT called Gemini. In the course you will learn how to use for free in Gemini the features that are in the paid version of Chat GPT

 Who is this beginner level course suitable for?

 Any business owner / marketing manager who would like to understand how to use Generative AI tools to improve their Digital Marketing.

 This programme is not for digital marketing trainers/consultants or website designers

 What we will cover

How to get the best results from Chat GPT using prompts

Effective prompts such as Act As, Summarise, Teach me, Write like me

Step-by step demo on how to use Chat GPT for different aspects of your digital marketing

How to protect your privacy

How to tailor Chat GPT to your business

How to use Chat GPT art 5 different levels and how to use it at level 5 where it is an expert in your business providing tailored advice.

Demo of Google Gemini and how it compares to Chat GPT

Two thirds of the course shows you how to use the free version of Chat GPT but we will also explore how most of the paid features in Chat GPT are available for free in Gemini

You can create images by describing them and then use these in your digital marketing

You can attach images of your products and Gemini will generate draft website text

You can attach files and ask Gemini to analyse or summarise them

You can attach a marketing video and ask Gemini to analyse it and suggest ways to improve it

Note: This course is constantly being updated and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 3-hour LIVE online course delivered over Zoom which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be

This course will be delivered by Evan Mangan of The Marketing Crowd

This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business

Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.