How to use AI tools for Digital Marketing – 2-part course

Digital marketing is going through a huge period of change driven by AI tools.

In this 2-part bootcamp you will understand how to get the most out of Chat GPT & Gemini by asking it the correct questions (prompts) in the correct way. We will then work through examples to show you how to use it to develop lots of ideas for your social media posts, blogs, email campaigns, website content and how to generate high-quality initial drafts of content that you can then easily tailor with your own expertise.

We will also demystify the whole area of AI tools that you can use for to create images and videos for your marketing. These major tools include Midjourney, OpenArt.ai , Gemini Nano Banana, FluxKontext, Grok, Canva

Who is this beginner level course suitable for?

Any business owner / marketing manager who would like to understand how to use Generative AI tools to improve their Digital Marketing.

This programme is not for digital marketing trainers/consultants or website designers

What we will cover

Part 1

Understanding the terminology around AI

What are Large Learning Models (LLMS) and what is Generative AI?

How to get the best results from Chat GPT using prompts

Effective prompts such as Act As, Summarise, Teach me, Write like me

Step-by-step demo on how to use Chat GPT for different aspects of your digital marketing

How to protect your privacy

How to tailor Chat GPT to your business

Demo of Google Gemini and how it compares to Chat GPT

Half of the course shows you how to use the free version of Chat GPT but we will also explore how most of the paid features in Chat GPT are available for free in Gemini

You can create images by describing them and then use these in your digital marketing

You can attach images of your products and Chat GPT will generate draft website text

You can attach files and ask Gemini / Chat GPT to analyse or summarise them

You can create projects tailored to each part of your business or marketing

Part 2

AI Image Generation tools

Gemini

MidJourney

OpenArt.ai

Grok

Canva

AI Image Editing Tools

Demo of Flux Kontext and Google Gemini which are amazing at manipulating your images for marketing

AI Video Generation tools -

How to create high quality marketing videos by :

 Creating an image of your product using Gemini or OpenArt

 Turning the images into videos using Grok

 Editing the videos together using Edits app

Note; This course is constantly being updated and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 6-hour LIVE online course delivered over two sessions which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd

This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business

Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.