Beyond the Stand: Turning Trade Shows into Real Business Opportunities

Prepare with purpose. Engage with confidence. Follow up with intent.

Engenuity Webinar

Trade shows can open doors to new customers, markets and commercial opportunities but simply turning up with a stand, a brochure and a good product isn't enough.

Are you making the most of the opportunities before, during and after the event?

Join Adrian Kirby, Founder of Kirby Partners, for a practical, one-hour online session exploring how to get more commercial value from exhibiting at trade shows.

Drawing on first-hand international trade show experience and his work supporting businesses across manufacturing, engineering and other sectors, Adrian will share how to:

• Before: Identify who you want to meet, sharpen your message and create opportunities before the event begins.
• During: Start better conversations, uncover genuine opportunities and agree meaningful next steps.
• After: Follow up with purpose, maintain momentum and turn promising conversations into commercial progress.

Less about collecting business cards. More about creating business opportunities.

BIO

Adrian Kirby | Founder & Principal Consultant, Kirby Partners

Adrian Kirby is the Founder of Kirby Partners, a business growth consultancy helping companies bring greater structure, focus and consistency to how they win, develop and retain customers.

With over 20 years' experience across sales, operations and commercial leadership, Adrian has attended industry trade shows internationally, developing customer relationships, exploring new markets and creating commercial opportunities firsthand.

Today, he combines that experience with practical consultancy and training, helping businesses, particularly across manufacturing and engineering, strengthen their commercial approach and get more from opportunities such as trade shows.