How To Investigate Your Business Idea 

Course with follow up mentoring session

Take your business idea through various investigative stages of research. Learn how to evaluate and interpret the results to determine the viability of the proposed business. Also covers business planning, market research and exploring opportunities, supports and what helps make a successful entrepreneur.

The aim of this workshop is to arm participants with tools required to take their new idea through various investigative stages of research. The methods of evaluating and interpreting the results to determine the viability of the business should also be covered.

OBJECTIVES:

• Getting Started & Skills required
• Market Research -Identifying opportunities
• Getting from idea stage to opening your doors for business – what’s involved?
• Implications of SYOB

Key Skills/Content

• Market research -consider, market, customers, competition, pricing, advertising, promotions possibilities
• Identifying and profiling our ideal customer
• Business planning
• Introduce participants to the legal aspects of setting up a business, financial supports that are available
• Basics of costing principles
• Conduct a preliminary assessment of their business to see if there is any potential in their proposed idea
• List the steps they will need to take to start a business.
• Registration obligations
• Supports available for start- ups – local and national
• Draft market research plan
• Step by step guide to getting started
• Assessing the risk and having an exit strategy
• Identifying NEW opportunities, e.g. via technology and internationally

Course Delivered by Bernadette Farrell – Ace Training

Bernadette is a Chartered Accountant and founder of ACE Training, with over 36 years’ experience in finance and accounting and more than 28 years’ experience training and advising start-ups and micro-enterprises. Since establishing her own business in 1998, she has successfully delivered training and consultancy services to entrepreneurs, small businesses, and Local Enterprise Office clients nationwide. Specialising in areas such as Start Your Own Business, finance, taxation, and business management, Bernadette combines extensive practical business experience with a strong background in adult education.

THIS COURSE IS STRICTLY FOR WESTMEATH CLIENTS ONLY

Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.