This practical course shows you how to attract more local customers using proven digital marketing strategies. Designed for start-ups and business owners, it focuses on helping your business get found by people in your area—or those searching for services in your locality—through Google search, social media, and targeted online advertising. You’ll learn practical, step-by-step tactics to improve local visibility, drive enquiries, and increase sales using both free and paid digital marketing channels.
How to use digital marketing to sell your products & services locally around your town or county
Would you like to increase sales to people who are looking for products or services within your county? In this course you will learn a range of digital marketing tactics that will help you to market your business to people: -
- a) Who live in your location and would be interested in the product or service you offer e.g., a local taxi, solicitor, accountant, yoga classes, vet, pharmacy.
- b) Who live anywhere but are looking for a product or service in your locality e.g., restaurant, hotel, estate agent.
In this course we will cover a range of digital marketing tactics to help you achieve this.
Who is this course suitable for?
Start-ups or established business owners who want to understand how to use Digital marketing to sell their products or services locally.
Anyone who works in a marketing department and is tasked with delivering the Digital marketing / Social Media marketing
This programme is not for digital marketing trainers/ consultants or website designers.
What we will cover
- Free Google Search Tactics
- How to get your Google Business Profile found in Google’s 3 local map results
- What you need to do to get your website found on page 1 of organic results for local searches:
- How to get found for local image search results:
- Get listed on directory sites that appear on page 1
- Paid Advertising Tactics
- How to use Facebook & Instagram ads to target people who live within a few miles of your town or within your county
- Free Social Media Tactics
- Consider hashtags, Geotags, Profile names, local Facebook groups
Note: This course is constantly being updated and participants will be shown the very latest tools and tactics.
Course Methodology:
This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.
This course will be delivered by Evan Mangan of The Marketing Crowd
This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business
Please note: In the event you book a place and subsequently do not cancel your booking at least ten working days prior to the commencement of the course and do not take up the place no refund or fee transfer will be offered.
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