This workshop is designed to be engaging and comprehensive, offering participants a well-rounded understanding of content strategy and production. The interactive session aims to equip attendees with skills in creative ideation, effective storytelling, and media selection across various platforms. The programme also delves into the nuances of search engine optimisation (SEO) to enhance content visibility, concluding with practical insights on leveraging analytics for continuous improvement. By the workshop's end, participants will have the expertise to craft compelling and goal-oriented content, navigating the dynamic digital communication landscape with confidence.
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Learning Objectives
- Develop a comprehensive understanding of content strategy, including how to align content creation with overarching business goals and target audience needs.
- Enhance creative thinking and idea generation skills to consistently produce engaging and relevant content across various formats and platforms.
- Learn storytelling techniques that captivate and resonate with the target audience, creating a lasting impact and connection.
- Gain expertise in selecting and utilising various media types (text, images, video, etc.) based on the content's goals, audience preferences, and platform requirements.
- Acquire practical knowledge of search engine optimisation (SEO) principles to enhance content visibility, search engine rankings, and organic traffic.
- Understand how to use analytics tools to measure content performance, interpret key metrics, and iteratively refine content strategies for continuous improvement.
Delivery Method
This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.
Click here in order to find out how to use Zoom
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