Sell Smarter: Consultative Sales Strategies - Tuesday 3rd February

Sell Smarter: Consultative Sales Strategies for SME Success

In competitive SME environments, successful selling is no longer about pushing products — it’s about understanding customers, solving real problems, and building trusted relationships.

This highly practical half-day programme introduces participants to consultative sales techniques that help SMEs sell with confidence, credibility, and clarity. Participants will learn how to move away from transactional selling towards a customer-centric, value-driven approach, enabling them to ask better questions, position solutions more effectively, and close sales in a way that feels authentic and sustainable.

Programme Objectives:

• Understand the principles of consultative selling and why it is critical for SME success
• Shift from “selling features” to uncovering customer needs and business challenges
• Ask effective questions that build trust, insight, and influence buying decisions
• Clearly articulate value and tailor solutions to different customer types
• Handle objections confidently by reframing them as opportunities for dialogue
• Close sales conversations in a professional, ethical, and customer-focused way

Delivery Method

This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom