Workshop Overview:-

This workshop is an intensive 3-hour online session where participants will delve into the crucial aspects of costing and pricing for their products or services. This comprehensive program is designed to provide a deep understanding of the significance of pricing, equipping participants with the knowledge and skills needed to effectively price and cost their offerings.

Throughout the workshop, we will cover a range of topics essential for mastering the art of pricing. Participants will explore pricing psychology, gaining insights into understanding the true value of their product or service. The sessions will also address common pitfalls related to pricing, including considerations with competitors, and managing switching dynamics.

Business strategy and the integral role of pricing in overall business management will be explored, offering participants a holistic view of the impact of pricing decisions. The following topics will be covered:

•  Basic principles of costing
• Costing techniques
• Controlling costs
• Contributions/margins
• Profit Vs Cashflow
• Costing and pricing products/services
• Understanding and calculating break-even prices

Outcomes:-

By the end of the workshop, participants can expect to have a significantly improved understanding of pricing and costing for their specific product or service. This knowledge will empower them to make informed decisions that contribute to the financial success and sustainability of their businesses. An easy-to-understand manual is provided to each participant which includes practical information and guidance, comprehensive notes, together with templates and links for future reference.